How to get involved with athlete sponsorship with cryptocurrency

Athlete Sponsorship with Cryptocurrency

One of the latest trends in the sports world is athlete sponsorship with cryptocurrency. This form of funding supports athletes, including NASCAR drivers and WNBA stars. While there are numerous benefits to using cryptocurrency to fund athletes, there are also many risks. Here are some tips for avoiding these problems and getting involved in this growing market.


As the popularity of cryptocurrencies rages, some pro athletes are taking advantage. NASCAR driver Landon Cassill is the latest to accept cryptocurrency as a sponsorship payment.

The most impressive part of this deal is that the company paying Cassill in Litecoin (LTC) is not NASCAR itself but Voyager Digital. This publicly traded brokerage firm operates a crypto-asset trading platform.

In addition to the sponsorship, Voyager will display a branded race car at the Nashville Superspeedway on October 3. Cassill has also met with CEO Steve Ehrlich at a conference on cryptocurrencies.

One of the more exciting aspects of this deal is that the LGBCoin website touts a message of patriotism and positive thinking. It’s no coincidence that Brandon Brown’s name is a crucial component in the coin’s slogan, as mentioned above.

Several other sports teams have recently been found to have partnered with a company or individual that uses cryptocurrencies. One of the lone wolf deals was in the NTT IndyCar Series, where a car decorated with a Bitcoin livery took home three races. A similar scenario happened in the Xfinity Series when Parker Kligerman was reported to have signed with Richard Childress Racing.


There are exciting opportunities in athlete sponsorship with cryptocurrency. You can get involved with the Seattle Storm or one of the other WNBA teams. In addition, the National Women’s Soccer League recently signed a multi-year deal with crypto platform Voyager Digital.

The WNBA Commissioner’s Cup is an in-season competition that brings together conference rivalries and drives broader fan engagement. It also allows athletes to earn significant cash compensation.

A new study by Morning Consult has revealed that more than six in ten WNBA fans have some knowledge about cryptocurrencies. However, it’s important to note that union restrictions typically bind athletes. Moreover, WNBA Commissioner Cathy Engelbert says the investment will help drive the league’s brand.

Coinbase’s involvement with the WNBA will include activations, unique content, and innovations. This consists of a financial wellness program for players and a series of educational sessions on the crypto economy.


There’s an ongoing debate about how to get involved with athlete sponsorship with cryptocurrency. Currently, crypto sports teams and other companies are taking a cautious approach while traditional categories dominate the sport sponsorship market. However, the relationship between sports and crypto has been strengthened despite industry trouble.

A few years ago, the cryptocurrency world and sports collided. Coinbase, a platform that allows users to purchase and trade cryptocurrencies, became the official e-currency of the Seattle Storm. In the meantime, some of the biggest names in sports signed sponsorship deals with crypto firms.

Seven-time Super Bowl champion quarterback Tom Brady is one of the biggest names in the business. As an FTX brand ambassador, he appeared in many of the exchange’s advertisements. His wife, Gisele Bundchen, also acted as a campaign spokesperson.

The other stars who signed endorsements with FTX were NBA superstars Shaquille O’Neal, Stephen Curry, and Kevin O’Leary. Also on board were Los Angeles stars Shohei Ohtani and baseball legend David Ortiz.

Future of crypto-related sponsorships in sports

The crypto industry has dramatically risen over the past three years. Crypto companies have made billions of dollars. They have forged partnerships with sports teams and other companies. As a result, the names of these companies are plastered all over the world.As the crypto industry grows, it has tapped into the sports industry. Sports teams are rushing to sign lucrative deals. But some owners would prefer to avoid their brands being associated with the volatility of the crypto market.

While the sports industry needs to adopt new sponsorship categories faster, crypto companies are proving they have what it takes. Their name-splashed logos can be found on team jerseys and ad spots during the Super Bowl. There are now 29 crypto sponsorship deals in the United States.

While the industry has experienced a meteoric rise, its future remains to be determined. There are concerns about the need for meaningful legislation and regulation. This has led some firms to pull out of existing partnerships. Others have scaled back their sport sponsorship commitments.